Project Overview
Velvet is a concept online furniture and home décor store designed to demonstrate how a traditional retail brand can transition into a premium digital eCommerce experience.
- Role: Solo WordPress Developer
- Type: Demo eCommerce Website
- Platform: WordPress + WooCommerce
- Focus: Performance, UX, and conversion optimization
The Problem
Velvet had:
- No online presence
- No digital storefront
- No structured product catalog
- No scalable way to sell online
In today’s market, a furniture brand without an eCommerce platform misses out on:
- Broader customer reach
- 24/7 sales opportunities
- Brand authority
- Data-driven growth
The goal was to design and develop a fully functional, high-performance online store that reflects a premium furniture brand.
Strategy & Approach
Since this was a demo concept, I approached it as if Velvet were a real client entering the digital market.
Key Objectives:
- Create a premium, modern aesthetic
- Make navigation effortless
- Highlight product imagery
- Ensure fast loading speeds
- Optimize for conversions
Design & User Experience
The focus was clarity and trust, essential for higher-ticket furniture purchases.
Design Principles:
- Neutral, elegant color palette
- Large product imagery
- Minimalist layout
- Strong typography hierarchy
- Clear CTAs
UX Decisions:
- Category-based filtering
- Simple navigation structure
- Streamlined checkout process
- Mobile-first responsiveness
Development & Technical Implementation
Built entirely using WordPress + WooCommerce, customized for performance and scalability.
Core Features:
- Custom theme styling
- WooCommerce product management
- Secure checkout flow
- Mobile responsiveness
- SEO-friendly structure
Performance Optimization:
Using Lighthouse testing, the website was optimized for:
- Fast loading times
- Optimized images
- Reduced render-blocking scripts
- Clean CSS & JS structure
- Efficient caching setup
This ensures both better user experience and improved SEO performance.
Results
Although this is a demo project, the site achieved:
- High Lighthouse performance scores
- Fully responsive design
- Smooth checkout experience
- Scalable product structure
- Realistic brand presentation
This project demonstrates my ability to:
- Translate a business concept into a full digital experience
- Build custom WordPress eCommerce solutions
- Optimize performance for modern web standards
What This Project Shows
- End-to-end WordPress development
- eCommerce architecture setup
- UX/UI implementation
- Performance optimization
- Conversion-focused thinking
Reflection
If this were a live client project, next steps would include:
- Conversion tracking integration
- Email marketing automation
- Product analytics setup
- A/B testing for product pages
- Paid traffic landing page optimization
