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Brace

A warm, phone-first site for a wood-fired pizzeria, with a real HTML menu, opening hours and a way to order always close by.

Type
Concept
Sector
Pizzeria, London, United Kingdom
Role
Art direction, design and build
Year
2026
Built with
WordPress, Blocksy, Secure Custom Fields
The Brace homepage: the headline Pizza, pulled from the embers in cream and amber on deep teal, above a pizza in the fire

Concept project. Brace is not a real restaurant. The menu, prices, address and reviews are sample content.

The brief I set myself

Most people visit a pizzeria's site on a phone, hungry, sometimes standing outside. They want the menu, the hours and the address, and they don't want a PDF.

Brace puts those first, in ember amber on deep teal. The look is bold enough to make you hungry, but it stays a restaurant site, not an agency showreel.

Services in detail

What I did

  1. A menu you can read, not a PDF

    The menu is a real page: name, ingredients, price and dietary marks, quick to scan on a small screen.

  2. Photos where they help

    Twelve round pizzas don't help anyone choose, so the rows are text. The four signature pizzas get large photos on the homepage instead.

  3. Amber only where you can act

    The accent colour is kept for buttons, prices and links, so it always points to something you can use or need to know.

  4. Dishes the restaurant edits

    Every dish is a WordPress post with its section, price and ingredients. The homepage and menu are coded templates that read from them.

The Brace homepage on a phone
The first screen on a phone

Measured

Performance, mobile
97
Accessibility
97
Largest paint
1.3s

Lighthouse on a simulated phone, median of three runs, measured 5 November 2026.

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