NEW ARA
A multilingual WordPress site for the official Vosges Italia distributor in Algeria: 8 fields of application, 2 product lines, a blog and a quote form.
- Type
- Client
- Sector
- Water treatment and fuel savings, Algeria
- Role
- Design and build
- Year
- 2026
- Built with
- WordPress, Blocksy, ACF, Polylang
- Live site
- vosges-dz.com
The challenge
NEW ARA sells physical water treatment and fuel catalyzers to very different buyers: farmers, hotels, hospitals, shipping fleets and factories. Each of them needs to see their own problem solved, in their own language.
The company started with a static HTML site. It had to become a site the team can update themselves, in English and French now and Arabic next, without breaking the design.
What I did
One page per field
Agriculture, maritime, healthcare and 5 more fields each get their own page, with the applications that matter there. A hotel manager never has to read about irrigation.
Editable, but hard to break
Pages are built from fixed templates with simple form fields for text and images. Every field has a fallback, so a page still looks right before anyone fills it in.
Languages that follow the visitor
English, French and Arabic run on Polylang, with menus and links that stay in the visitor's language. Arabic waits behind a holding page until its content is ready, instead of quietly showing English.
From static to WordPress, design kept
The original static design moved into a Blocksy child theme with its own colour and type tokens, so every new page matches the old ones.
Measured
- Performance, mobile
- 60
- Accessibility
- 88
- Largest paint
- 8.8s
Lighthouse on a simulated phone, median of three runs, measured 22 October 2026.
Have a project in mind?
A free 30-minute call, then a fixed quote before any work begins.
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