Bluehour
A site for a tailor-made travel agency, built around a departures board, where every trip shows its length and price up front.
- Type
- Concept
- Sector
- Travel agency, Worldwide
- Role
- Art direction, design and build
- Year
- 2026
- Built with
- WordPress, Blocksy, Secure Custom Fields
- Live site
- bluehour.benystudio.dev
Concept project. Bluehour is not a real agency. The journeys, prices, staff and reviews are sample content.
The brief I set myself
Tailor-made trips are often sold with vague slogans and a contact form. People planning an expensive journey want to see how long it lasts, roughly what it costs, and who they would be talking to.
Bluehour leads with strong photography and very little copy, keeps every itinerary easy to scan, and uses one label for the main action across the whole page: Plan my trip.
What I did
A departures board for a hero
The headline flips through destinations like a station board, and the list below it gives each trip's airport code, nights and starting price.
Places, then journeys, then moods
Visitors can start from a destination with its best months, from a signature route, or from a giant list of moods with a photo beside each word.
An enquiry that reads like a sentence
The form is a sentence with blanks to fill in, next to a contact card, so asking for a trip feels like starting a conversation.
Content the agency edits
Journeys, destinations, moods and reviews are all WordPress content. The homepage header and footer are coded, and the page loads nothing from Blocksy or blocks.
Measured
- Performance, mobile
- 97
- Accessibility
- 100
- Largest paint
- 1.2s
Lighthouse on a simulated phone, median of three runs, measured 5 November 2026.
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